branding
Rebranding for the Canadian-based, Irving, started with a simple concept of showing that the company was equally concerned with the same worries and life experiences that its employees had as well. Through research and interviews with employees, concerns were identified and then represented textually and visually. Each of these initial posters was translated into rollout materials including OOH, editorial, and digital experiences. The digital portion of this project was an interactive 100 foot digital board that allowed employees to experience each others comments and concerns while standing in front of the screen.
Personal work for this project included creative direction, project management, illustration, hand written type packages, as well as Adobe Photoshop and Illustrator skills.
