Road Trip for TimeOut Magazine and Jagermeister:

This project was a summer long campaign that spanned the United States. The concept was a throw back to the American Road Trip with a twist. I was called upon to develop a concept and a feel that would present the elements of Jager with a twist. I completed the original illustration and then built the assets around it. Each stop included a menu specific to the location along the trip. The idea behind the menus was to present them as passports that each attendee received as they arrived. Stamps were created for each drink so that as you enjoyed your night with Jager you could mark your journey. In addition, I designed and built full scale decorative items for the each event calling on hints of their local area. Decor of each venue was completed by the TimeOut team onsite after visual development in NYC. A genius team of printers in NYC worked with our team throughout the process to insure visual symmetry.

Skills Used: Art Direction, Illustration, Photoshop, Illustrator, and InDesign.